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Medium Comparison


Television

Television's combination of sight, sound and motion rolled into one make it a formidable advertising medium. Still, people are viewing less television. Mobile Billboards of North America reinforces television messages when viewers are away from their homes during the course of daily activities.

Television signals broadcast over a large market area. Mobile Billboards of North America minimizes wasted coverage and improves an advertiser's campaign by providing the ability to target geographically.

Television is expensive. Outdoor improves the efficiency of a television campaign buy driving down CPM costs.

Mobile Billboards of North America reaches light TV viewers who tend to be younger and more affluent than heavy TV viewers.